Flavor and Fine Ingredient Company
Creating Natural Visibility and Creativity
Frutarom Health is a manufacturer of natural, science-based and high quality ingredients for healthy nutrition and tasty solutions. We branded Frutarom’s health division, giving it greater visibility. Our visual language centered on 4 indications (cardio, immune, urinary and cognitive health) with a shield for each one. This created a clearer, bold product architecture.
Frutarom provide a wide array of natural colors for food, beverage and cosmetics needs. We highlighted the natural sources of the colors by creating visuals (for their brochures, presentations and exhibition stands) of lifestyle shots with large pieces of fruit replacing everyday objects.
We built a unique brand language, exhibition stands, product logos, presentations and the annual report before the acquisition of Frutarom by IFF.
Marcomit helped us develop a unique brand language for our exhibitions and marketing materials prior to the acquisition by IFF