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Technology

Hyper-personalized communications

Consumer expectations are moving towards hyper-personalized communications. And it isn’t enough

to include their name in the subject line of an email or to follow them through the internet. Consumers seek authentic experiences, tailored to their wants and needs.

Here are some ways to create personalised communication:

  • Create personalized digital experiences that grow with consumers, and tailor messaging and design based on where they are on the path to purchase.
  • Create interactive content that gathers information from consumers in a fun way.  This information can then be used for customised communications.
  • Increase one-to-one communication, whether it’s person-to-person or person-to-Chatbot.

The more sophisticated our consumers become, the more we have to cut through the noise and market to them in a way that hits home.

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